Smart Communication for sports, outdoor and lifestyle

Swim for a day - Love it for Life

What could be better than presenting a 'timeless' collection in a swimming pool that time has never been able to touch? For our client arena's press event, we had exclusive access to the unique Müllersche Volksbad in Munich, which, like the arena collection, exudes timeless charm and style. After an early morning swimming lesson with three-time world champion and arena ambassador Leonie Beck, the journalists were given a crash course in healthy breakfast by @fit_sophia_laetitia, rounded off by a brief introduction to arena's extensive product range.

boot Düsseldorf - Creator Campaign

Contrary to the name, there is more than just yachts and sailing ships: boot Düsseldorf offers endless possibilities for inspiration in its diverse theme worlds around the water. The aim of our Creator campaign was to highlight precisely this diversity. Our task is to oversee the campaign from start to finish: this includes conceptual development, creator selection, implementation and communication with all those involved. With 9 well-known German creators - adrianmatternkayak, alina_shalin, aannkathrinn, elenaundben, hannahtulnik, marisa_hart, escanutells, roger__g__ and sebastian_schieren - we reached new target groups without neglecting existing ones and positioned boot Düsseldorf as a starting point for new passions. The result: 5.3 million views and a complete success. We are looking forward to taking this project from the trade fair out onto the world's oceans this summer.

VDBS Mediaday 2024

The Association of German Mountain and Ski Guides is the professional association of German mountain guides. Among other things, this expertise flows into the product development of well-known industry partners. The VDBS Mediaday 2024 brought these brands together and offered journalists the opportunity in a hybrid event to hear key industry insights in concise short presentations on the one hand and to experience new products and the work of the VDBS up close on high-altitude ski tours on the other.

Medialaunch - The J

The official German press launch of a new Moustache bike. With its low step-through and full suspension, the J is not only innovative in its bike category, but the production of the frame is also a novelty for the entire industry. Thanks to the gravity casting process, the frame can be produced 100% in France and the production supply chain can be reduced from 15,000 km to just under 1,000 km. 

While the bike has already been presented at Eurobike, the aim of the event was to inform journalists in detail about the production process and offer them an exclusive opportunity to test the bike. As with all Moustache events, a certain savoir vivre should not be missing, which is why the event was rounded off with a tasting of French specialties.

Pressevent - Dometic GO

A special interest press event for the new Dometic GO Camping System. In order to be able to present and test the entire system in the best possible way, the journalists had the opportunity to drive to our event spot in three fully equipped Teslas. On site, professional chef Kieran Creevy gave all participants training on how to take their own camping kitchen to a new level. After an excellent 4-course meal on the first day and an incredible number of impressions about the various possible uses of the Dometic Go, the event was rounded off on the second day with a bike trip at the foot of the Zugspitze.

Pressevent - Samedi 29 Trail

A special interest press event for the new edition of the Samedi 29 Trail Bike from Moustache. In order to optimize media participation, we decided on a location between the two media centers of Munich and Stuttgart. The result: a fantastic day full of product presentations, bike testing and a cool MTB tour. All rounded off with French cheese and beer specialties.

Ortovox x Arc'teryx: Media launch coop project

The LiTRIC airbag system is not only a true evolution in the avalanche airbag segment due to its features, but its genesis is also unique: the joint development of the system by competitors Arc'teryx and Ortovox speaks for itself. We presented the result at a press event for European core media and took the lead for the PR area as well as the location scouting.

Media launch Munich & Hamburg

Press launch for the new Lundi 20 cargo bike, first press event for Moustache Bikes in Germany: We gave the French e-bike brand a savoir-vivre appearance at the media locations in Munich and Hamburg. The result: two successful days packed with product information, sightseeing tours and excellent crémant.

Workbook 22/23

We like to work with language - even more so when we can combine it with our mountaineering knowledge. Based on the Italian original, we translated the Workbook 22/23 for our client ATK Bindings: a challenging project between noun coupling, aluminium alloys and powder turns.